RALPH LAUREN collection fall SHOW
Inspired by his love of cars, Ralph Lauren created a collection of looks and invited 300 guests to his famed garage (housing more than 60 of the rarest automobiles in the world) in Bedford Hills, New York for a fashion show. The shoppable "see now, buy now" runway show featured both men's and women's looks for the first time. The 360 campaign spanned a store experience, online shopping experience, 24 hours of Instagram stories and posts, magazine and newspaper ads. My role was design director lead for all digital assets—to create an immersive runway experience for RalphLauren.com, social media, trend editorials, lookbook, ads, runway videos and marketing emails—all to invite an audience to enter the world of Ralph Lauren. Campaign photography by David Sims.
H O M E P A G E
M O B I L E H O M E P A G E & F E A T U R E
R U N W A Y L O O K B O O K
P U R P L E L A B E L S I T E
I N S T A G R A M
E M A I L S
S T O R E E X P E R I E N C E
