Spearheaded the creative strategy, design direction, and execution for ToryBurch.com—including 36 international sites—along with digital paid media and email marketing, to deliver a cohesive global brand experience. Established comprehensive brand guidelines for typography, imagery, layout, and design to ensure visual consistency across markets. Led the site’s visual experience, content curation, and product merchandising, leveraging customer insights and performance data to evolve creative direction in alignment with brand vision and business goals.